The 10 best user onboarding examples to learn from
Appcues | Undated (2019? 2020?)
Top 10 favorite user onboarding examples:
Slack: Educates users with empty states and a friendly bot
Duolingo: Leads with the product experience
Grammarly: Takes a “learn by doing” approach
Tumblr: Charms with personality and personalization
IBM’s Cognos Analytics: Delivers consumer-grade UX in an enterprise product
Avast: Gives value before you ask for buy-in
Toggle: Lets users learn at their own speed
Avo: Makes signup easy and worry-free
TikTok: Teaches users how to get even more value from the product
Reclaim: Introduces users to your way of thinking
The basics of great user onboarding
Onboarding is the process of acquainting a new user with a product. A great user onboarding experience shortens your new users’ time to value, guides them to their aha moment, and gets them to activate faster.
8 great user onboarding UX and UI patterns
Throughout our extensive research into what makes for amazing onboarding, we’ve found that there are 8 onboarding UX and UI designs that commonly contribute to a better onboarding experience. These include:
A welcome message greets the user with a short, friendly message that acquaints them with the product.
Product tours explain the product features most important to each user.
Progress bars indicate how long the onboarding experience takes, so users know how long they’ll need to commit.
Checklists provide an explicit list of tasks for the user to complete.
Hotspots direct attention to certain product features without interrupting their workflow.
Action-driven tooltips are small pop-ups that provide advice when a user performs a specific action.
Deferred account creation drops the user right into the product without requiring the user to register.
Persona-based onboarding tailors the product experience based on the user’s responses to a short survey.
These onboarding experiences are not mutually exclusive—many products will include 2 or 3 of these patterns depending on what their users need. Consider these a toolbox of sorts. When designing your onboarding, see how you can introduce these 8 UX and UI patterns to improve the user experience. If some of them don’t have a place in your onboarding flow—don’t sweat it.
All onboarding experiences should follow 4 steps
These 4 steps of successful user onboarding are:
Drive users toward key actions: Understand what actions are most likely to drive activation in your product and then build your onboarding toward getting users to those points. For example, if data shows that users who sync their Google calendar with your product are more likely to renew after the first month, then prioritize syncing users’ calendars in onboarding.
Focus your product around onboarding first: Just because your onboarding has a goal in mind doesn’t mean it can skip everything else. Make sure you show users everything they need to know before you get to your key action.
Add new UI where it’s needed most: Find areas that might be confusing or difficult for new users and use UI patterns to make it easier. Maybe that’s a modal that describes a feature, a tooltip that explains a button’s function, or a hotspot that draws the eye of a user.
Analyze, adjust, and repeat: No onboarding experience is perfect, and even the best onboarding experiences continue to be experimented on and updated. Conduct user research and run A/B tests to find out how you can make your onboarding even more effective at improving product adoption.
10 onboarding examples are commented
What is user onboarding?
User onboarding is the process of educating users and showing them the value of your product.
The onboarding process starts the first time someone tries your product and ends when they either churn or become a regular user. For some products, this means onboarding will be a matter of minutes, while others might require days to get people to a point where they can comfortably use the product as intended.
The primary goal of onboarding is to teach users about your product, personalize the product for their needs, and lead them to their aha moment—the first time they see the benefits your product can bring.
Why is user onboarding important?
User onboarding is important because it helps ease users into a new product. It’s a chance for them to be shown how it works, so they don’t have to waste time figuring it out on their own.
User onboarding is also crucial for companies. A good introduction of your product improves the overall user experience as users are introduced to product features and how to use them. When the onboarding is successful, it directly impacts customer retention, one of the most important profit metrics. If you improve retention by only 15% in the first week, that could boost revenue by 40% as each succeeding week’s cohort staves off churn that much longer. Great onboarding is how you achieve this.
How do you design a good onboarding experience?
A good onboarding experience is created when:
New users are given the tools and knowledge to be successful.
The onboarding experience is purposefully designed to guide users toward a key action that promotes activation.
Onboarding experiences are personalized based on segmentation.
UX and UI design is informed by user feedback and data to create an easy and intuitive process.
You invest in tools that make it easier to give users the experience they’ve come to expect.
If you do all 5 of these things well, then your onboarding is on the way to improving overall product adoption and reducing churn.
Author = Jackson Noel (Appcues)
URL = https://www.appcues.com/blog/the-5-best-user-onboarding-experiences