Product Management — All about Metrics
Medium | Mar 02, 2022
Comparison between Facebook & Twitter and their use of Engagement & Growth Metrics
What makes a good metric?
(3) Rate or Ratio
(4) Correlation vs. Causation
Exploratory vs Reporting Metrics
Methods to select your perfect metric
HEART = Happiness, Engagement, Adoption, Retention, Task (Kerry Rodden)
Across these dimensions, you will identify goals, signals, and metrics to measure how well your product is doing.
Goal = something the user is trying to do or something you are trying to help them to do
Signal = a change in user behavior that indicates that the user is achieving the goal
Metric = a way to measure signal and quantify how much user behavior has changed
Concludes with a walk you through an example for an imaginary product.
Author = Alaa MohyEldin