What are Driving Forces?
Driving forces push to influence a situation in particular direction. Driving forces work to support a stated goal or objective. They are usually seen as ‘positive’ forces that facilitate change.
What are Restraining Forces?
Restraining forces work to block or counter progress towards a goal or objective. They tend to limit or decrease the Driving forces.
Changing the Equilibrium
As a change management tool, Lewin’s Force Field Analysis is used to evaluate the forces FOR (Driving forces) and AGAINST (Restraining forces) a change. Before they are evaluated, though, they need to be identified. This can be done through these types of analyses:
SWOT (Strengths, Weaknesses, Opportunities, and Threats)
PRIMO-F (People, Resources, Innovation, Marketing, Operations, Finance)
PESTLE (Political, Economic, Social, Technology, Legal, Environmental)
For change to be successful (i.e. shifting the equilibrium to a new desired state), you need to:
Strengthen the Driving forces
Weaken the Restraining forces
Or do both
Why use Force Field Analysis?
A key benefit of Force Field Analysis is that it is really useful to help us understand:
how to move people through change
why people resist change
how we can analyze the pressures ‘for’ and ‘against’ change (the pros and cons)
how we can apply a better decision-making technique
how we can communicate go/no-go decisions
Case Study: 5 Steps to Fast and Dramatic Change using Force Field Analysis
How you can do a Force-Field Analysis?
Step 1. Describe your change
Step 2. Identify the forces ‘for’ change
Step 3. Identify the forces ‘against’ change
Step 4. Rate the remaining items
Step 5. Implement the plan!
Author = Daniel Lock